ABM: ACCOUNT BASED MARKETING
An account-based marketing and sales strategy means concentrating on increasing the established customer accounts and engaging in unique target accounts with decision makers.
Account-based marketing methods need not just content marketing but personalised marketing to be effective, not just demographic data but purpose data and an active involvement of both marketing & sales teams within an organization.
Strategy of account-based marketing:
Custom Communications:It is established that customised marketing campaigns engage prospects.
Stacks for Revenue & Technology:
We have built sales & technology stacks so that they can connect with the right brand as the new consumer becomes more knowledgeable and informed.
Increase investment return:
ABM involves research and optimization similar to any other sales and marketing strategy.
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